Branding

services-team-650A company’s brand is one of its most powerful assets, and the way that brand is positioned to the world at large, and to key audiences, can define the success or failure of that company’s marketing and public relations efforts.
Led by a CEO recognized as “Brand Marketer of the Year” by PRNews, Alpaytac is one of the few branding-driven PR agencies in the country. We understand how to build brand not just by  creating the strategy but also through flawless execution.
The process begins with a keen understanding of what the essence of the brand is, which dictates the strategy, and ultimately, the content that flows from it. At the core of brand positioning is research coupled with qualitative and anecdotal evidence.
For brands looking to define or revisit positioning, our approach will help your brand reach its full potential.
If you’re looking for an agency that can make your brand sing, you’ve come to the right place.

2015 Top Women in PR – Huma Gruaz, Alpaytac CEO
PR News’ Top Women in PR Awards

PRNewsPlatinumAwardsLogo15_color2015 Small PR Firm of the Year – Honorable Mention
PR News Platinum PR Awards

2014 Product Launch – Honorable Mention
PR News Agency Elite Awards

2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications – Silver Level
BULLDOG REPORTER

2013 Bulldog Media Relations in the Best Travel, Hospitality & Destinations Campaign Category – Bronze Level
BULLDOG REPORTER

2012 Lifetime Achievement Award,
CEO/President Huma Gruaz 
–  Winner
PR Daily Awards

prnews_agencyelite2015 Agency Awe Professional, Huma Gruaz – Honorable Mention
PR News Agency Elite Awards

2014 Top Women in PR – Huma Gruaz, Alpaytac CEO
PR News’ Top Women in PR Awards

prnews_agencyelite2014 Digital / Social Media – Honorable Mention – Honorable Mention
PR News Agency Elite Awards

2014 Best Social Media Campaign – Honorable Mention
PR Daily Awards

2012 Bulldog Media Relations in the Best General Business Campaign category – Gold Level
BULLDOG REPORTER

2012 Arts, Entertainment & Media
Campaign of the Year 
– Finalist
PR WEEK

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