Media Relations – Traditional and Digital

services-media-relations-650Many agencies lump media relations in with the broader category of public relations. True, it’s a subset. But at Alpaytac, we believe it’s such a core, vital offering to our clients that we call it out separately.
In other words, we take media relations very seriously. Our clients choose us, and choose to stay with us, because they are expecting that the money they pay us goes to near-constant proactive media relations efforts.
We do not view media relations as a soft science. Our proprietary approach enables us to identify and leverage success factors to ensure a campaign is hitting home run.   Similarly, our methodology allows us to identify why a campaign is not achieving its desired results so we can intervene and make adjustments.  Result: At Alpaytac, we throw a lot of strikes.
And we measure quality, not just quantity. We benchmark ourselves against agreed-upon key messaging, and we strive to have every placement contain all messages. We find it an effective way to demonstrate value in our results.
If you’re looking for an agency serious about media relations and its return on your investment, you’ve come to the right place.

2015 Top Women in PR – Huma Gruaz, Alpaytac CEO
PR News’ Top Women in PR Awards

PRNewsPlatinumAwardsLogo15_color2015 Small PR Firm of the Year – Honorable Mention
PR News Platinum PR Awards

2014 Product Launch – Honorable Mention
PR News Agency Elite Awards

2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications – Silver Level
BULLDOG REPORTER

2013 Bulldog Media Relations in the Best Travel, Hospitality & Destinations Campaign Category – Bronze Level
BULLDOG REPORTER

2012 Lifetime Achievement Award,
CEO/President Huma Gruaz 
–  Winner
PR Daily Awards

prnews_agencyelite2015 Agency Awe Professional, Huma Gruaz – Honorable Mention
PR News Agency Elite Awards

2014 Top Women in PR – Huma Gruaz, Alpaytac CEO
PR News’ Top Women in PR Awards

prnews_agencyelite2014 Digital / Social Media – Honorable Mention – Honorable Mention
PR News Agency Elite Awards

2014 Best Social Media Campaign – Honorable Mention
PR Daily Awards

2012 Bulldog Media Relations in the Best General Business Campaign category – Gold Level
BULLDOG REPORTER

2012 Arts, Entertainment & Media
Campaign of the Year 
– Finalist
PR WEEK

Some of our recent placements

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