Abt Electronics: Securing national attention for a local business

OBJECTIVE

Establish Abt Electronics and Abt.com as a leading consumer electronics retailer in the U.S. while increasing brand awareness.

CHALLENGE

A well-known company in the Chicago area, our challenge was to garner nationwide media coverage, while positioning them as industry experts and continuously generating local media coverage.

SOLUTION

Through strategic trend jacking, Alpaytac was able to insert Abt, their products and their experts in mainstream conversations resulting in national exposure for the brand, while showcasing Abt’s one-of-a-kind shopping experience. Alpaytac strengthened Abt’s social media presence with contests and engaging content to create awareness of products available through Abt.com

RESULTS

Alpaytac secured over 300 media placements reaching over 161,000,000 impressions for Abt Electronics. The local and national media coverage includes a front page multi-page placement in The New York Times, Business Week, The Wall Street Journal, Crain’s Chicago Business, Chicago Tribune, Fox Business, WGN-TV, Forbes.com, Associated Press and MSNBC.com.

ABT TESTIMONIAL

The team at Alpaytac truly knows what the media is looking for and how to take our company to the next level in the press. I have been very impressed with their knowledge of the industry and out-of-the-box thinking which have helped land us major national placements. I would highly recommend Alpaytac to any company looking for top notch PR services. They have exceeded my expectations and truly are a team that knows how to achieve results.

Jon Abt, Co-President - Abt Electronics

ABT RESULTS

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