Haier: Breaking through the clutter of hundreds of trade show exhibitors
Increase brand recognition and establish Haier as one of the top consumer electronic and home appliance companies in the U.S.
In a cluttered market, Alpaytac was faced with differentiating Haier to top-tier media at the 2012 Consumer Electronics Show.
We developed a multi-faceted CES marketing and PR campaign to reach Haier’s consumers, media and potential buyers by leveraging the products key benefits and showcasing unique events at the exhibit.
In two-months surrounding the CES Show, Alpaytac generated national exposure, securing 416 placements reaching a total of 141,587,222 possible impressions including The Wall Street Journal, ABC News, CBS News and CNET.