Haier: Breaking through the clutter of hundreds of trade show exhibitors

OBJECTIVE

Increase brand recognition and establish Haier as one of the top consumer electronic and home appliance companies in the U.S.

CHALLENGE

In a cluttered market, Alpaytac was faced with differentiating Haier to top-tier media at the 2012 Consumer Electronics Show.

SOLUTION

We developed a multi-faceted CES marketing and PR campaign to reach Haier’s consumers, media and potential buyers by leveraging the products key benefits and showcasing unique events at the exhibit.

RESULTS

In two-months surrounding the CES Show, Alpaytac generated national exposure, securing 416 placements reaching a total of 141,587,222 possible impressions including The Wall Street Journal, ABC News, CBS News and CNET.

Haier-case-study

GET IN TOUCH