Ignite: Securing top-tier coverage in a saturated market

OBJECTIVE

Generate brand awareness and mainstream and niche media coverage for water bottle and travel mug brand Contigo.

CHALLENGE

In a crowded market, our challenge was to break through the industry clutter while overcoming price-related obstacles.

SOLUTION

Alpaytac conducted aggressive, tailored media outreach to reach a variety of target markets. By highlighting patented technologies, we were able to differentiate Contigo’s products from competitors, emphasizing unique ease-of-use.

RESULTS

In total, Alpaytac secured over 685,000,000 impressions through almost 700 placements, including The TODAY Show, Good Housekeeping, Entrepreneur, Wired, Real Simple and Shape, Martha Stewart Living, Every Day with Rachael Ray, Parents, MSNBC.com, and many more. We also more than doubled the client’s trade coverage in 2012. During the three years we worked with Ignite, the company experienced year over year growth increasing its retail distribution network and overall sales.

IGNITE TESTIMONIAL

The Alpaytac team approach allows us to tap into the cumulative strengths of the entire team which is a huge benefit, especially when needs span across multiple areas.


I am very impressed with Alpaytac’s responsiveness, in terms of quality, flexibility and speed. The team acts with a sense of urgency and adds tremendous value by providing thoughtful recommendations, research and ongoing support on a daily basis. They are valued members of our team.

Rhonda Strojinc - Contigo

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