SharkNinja: Launching Ninja Master Prep
Launch the Ninja Master Prep – a new and revolutionary all-in-one food processor and blender – to the Hispanic market.
With so many different food processors, blenders and all-in-one appliances already on the market, differentiating the Ninja Master Prep on its new, patented Ninja blade technology would be a worthy challenge.
Alpaytac implemented a two pronged messaging strategy, hyping the important role the kitchen and food plays in the Hispanic lifestyle, and the fact that the new blade technology reduces prep time. The approach was complemented by dissemination of recipes for traditional Latino dishes, appetizers and drinks that the Ninja Master Prep could easily play a role in creating.
In only two months of the campaign, Alpaytac secured major print placements in publications like El Especial, El Clasificado, Impacto Latin News, Latina Style and Hombre magazines, among others.
Huma’s drive, dedication to her clients and her strive to settle for nothing but the outstanding was the reason why SharkNinja became her founding client. It is also the reason why, 8 years later, as one of the leading companies in the Housewares Industry, we are still thrilled to be working with her.