Turkish Airlines: Raising awareness for an international brand in the U.S.

OBJECTIVE

Position Turkey’s national airline as the go-to carrier in the U.S. for international travel.

CHALLENGE

In the crowded U.S. travel/aviation space, the airline had a new-comer status with low visibility among potential travelers.

SOLUTION

Through strategic PR and social media campaigns, the Alpaytac team established Turkish Airlines as the go-to international airline for 200+ destinations around the world. The team worked closely with mainstream and trade media to generate positive coverage around the airline’s services and offerings through press trips, new gateway openings, press conferences, tradeshow participation, partnership and sponsorships.

RESULTS

The Alpaytac team generated top tier national and local media attention for the airline, resulting in more than 1,381,221,617 impressions. Our approach enabled the airline to become a highly recognized brand among key targets, which translated into a significant increase in brand awareness and sales. Our team secured media placements in The New York Times, The Wall Street Journal, CNN Travel, The TODAY Show, Forbes, Yahoo!, Smarter Travel, The Huffington Post, Premier Traveler and many more.

TURKISH AIRLINES TESTIMONIAL

Since our kickoff meeting with Alpaytac, we felt they offered us the personal attention of a boutique PR agency combined with the professionalism of a much bigger company. From top management to account executives, we found a responsive, creative and proactive partner who knew how to listen to us, understand our expectations and relate to our company culture, while coming up with custom made solutions in a timely manner and creating an efficient PR roadmap for Turkish Airlines.

Ihsan Baytan, New York General Manager - Turkish Airlines

TURKISH AIRLINES RESULTS

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