Ultimate Ears: Launch an Existing Product to a Mainstream Consumer

OBJECTIVE

Secure media coverage for Ultimate Ears consumer earphones.

CHALLENGE

The personal headphones marketplace when Ultimate Ears entered was already packed with product choices, and price point was a big driver. We needed to find a way to convey premium quality clearly enough to overcome pricing considerations by consumers.

SOLUTION

Alpaytac streamlined key messaging and the superior quality message came through as clearly as the sound quality of the headphones themselves. And, by taking advantage of Ultimate Ear’s experience in the music industry and their celebrity clientele, Alpaytac increased appeal to mainstream media and consumers.

RESULTS

Alpaytac PR and marketing efforts led to record-breaking impressions, with features in publications like Rolling Stone, Men’s Health, The Wall Street Journal, Shape, The New York Times, Fitness, Self, PlaySoccer, Smash and more.

ULTIMATE EARS TESTIMONIAL

Not only has Alpaytac developed an in-depth understanding of our needs, but also has exceeded our expectations with extraordinary results. This is one of the most creative teams that I’ve ever worked with.


We quickly saw that this dynamic agency was the right fit to help Ultimate Ears achieve its ambitious goals from a PR standpoint. Ultimate Ears is dedicated to delivering the highest standards to its customers and we can only work with an agency that shares the same commitment.

Mindy Harvey - Ultimate Ears

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