Spokesperson Negotiations, Contracting and Management

services-contract-650On occasion, our clients consider partnering with celebrities because they want to amplify their marketing and public relations efforts, and get themselves in front of audiences they might be more challenged to reach on their own, directly. Actors and athletes are common considerations, and for good reason.
At Alpaytac, we can help you think through the strategy behind choosing a celebrity spokesperson so that the linkage between your product, brand or service and the celebrity feels natural and organic. We always want key audiences and media saying “Oh, I see exactly why she’s working with them!”
We’ve negotiated major international endorsement deals that encompass full name and likeness through television and digital advertising, social media, and appearances. And, we’ve negotiated one-off public relations-only deals (far less expense than you might think!) in order to launch products and rebrand companies. Having an on-staff attorney also helps!
If you’re looking for an agency that does more than just “get the deal done,” you’ve come to the right place.

2015 Top Women in PR – Huma Gruaz, Alpaytac CEO
PR News’ Top Women in PR Awards

PRNewsPlatinumAwardsLogo15_color2015 Small PR Firm of the Year – Honorable Mention
PR News Platinum PR Awards

2014 Product Launch – Honorable Mention
PR News Agency Elite Awards

2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications – Silver Level
BULLDOG REPORTER

2013 Bulldog Media Relations in the Best Travel, Hospitality & Destinations Campaign Category – Bronze Level
BULLDOG REPORTER

2012 Lifetime Achievement Award,
CEO/President Huma Gruaz 
–  Winner
PR Daily Awards

prnews_agencyelite2015 Agency Awe Professional, Huma Gruaz – Honorable Mention
PR News Agency Elite Awards

2014 Top Women in PR – Huma Gruaz, Alpaytac CEO
PR News’ Top Women in PR Awards

prnews_agencyelite2014 Digital / Social Media – Honorable Mention – Honorable Mention
PR News Agency Elite Awards

2014 Best Social Media Campaign – Honorable Mention
PR Daily Awards

2012 Bulldog Media Relations in the Best General Business Campaign category – Gold Level
BULLDOG REPORTER

2012 Arts, Entertainment & Media
Campaign of the Year 
– Finalist
PR WEEK

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